Monday, April 7, 2025
Introducing Pulse: Our New Expressive AI Influencer Model

The days of "obviously AI" influencer videos are officially behind us.
At Sprello, we've been on a mission to transform how brands create social media content. Today, we're thrilled to announce our a massive improvement to our AI influencers: Pulse – our new AI model that captures genuine human emotion, perfect lip-syncing, and natural movement in every video.
What Makes Pulse Different
Pulse isn't just an incremental update – it's a complete reimagining of how AI-generated videos should look and feel. Here's what makes it special:
Emotion-Responsive Expressions
One of the biggest challenges with previous AI avatar technology was the lack of emotion and expression that matched the intonations of the voice. Pulse changes that by analyzing the emotional tone in your audio and generating appropriate facial expressions that match what's being said. From subtle eyebrow raises to genuine-looking smiles, these micro-expressions create an authentic viewing experience.
Perfect Lip-Syncing
The lip-sync engine ensures that every word is perfectly matched to mouth movements. This frame-perfect synchronization was trained on thousands of hours of human speech patterns, eliminating the awkward misalignments that plagued earlier versions of AI video technology.
Natural Human Movement
We've solved the "robot problem." Pulse introduces subtle head movements, hand gestures, and body language that mimic real human behavior. These natural movements are procedurally generated rather than preset animations, creating a unique and realistic performance every time.
Real Results from Early Adopters
We gave several brands early access to Pulse, and the results speak for themselves:
"Our engagement jumped 42% when we switched to Pulse videos. The quality difference is incredible – our audience can't tell they're AI-generated anymore." — Brad, Founder at LexPlug
Another early tester has reported that their client's conversion rates increased by nearly 30% after using our new AI avatar model videos in their social media campaigns.
How Different Businesses Are Using Pulse
D2C Brands
Direct-to-consumer brands are using Pulse to create daily product demonstrations across multiple platforms without the cost of hiring real influencers. With unlimited videos at their fingertips, they're able to test different messaging and find what resonates best with their audience.
Marketing Agencies
For agencies managing multiple client accounts, Pulse has become a game-changer. They're now able to scale content production across diverse industries while maintaining consistency and quality. The ability to generate multiple variations quickly has transformed their A/B testing capabilities.
Startups & Small Businesses
For companies with limited marketing budgets, Pulse represents an opportunity to compete with larger brands on content quality. Instead of producing one expensive influencer video per month, they can now create fresh content weekly or even daily.
What's Coming Next
This is just the beginning of our AI influencer evolution. In the coming months, we'll be rolling out:
- Custom influencer creation: Build avatars that perfectly match your brand identity
- Advanced editing tools: Add captions, product overlays, and remove backgrounds all within the Sprello platform
- API access: Integrate Pulse directly into your content workflow. Request early access here.
Try Pulse Today
We're excited to make Pulse available to all Sprello users starting today. And to celebrate this launch, we're offering 30% off for new users with the code PULSE30 to the first 100 users.
Creating your first ultra-realistic AI influencer video takes less than 5 minutes. No technical skills required – just choose an avatar, write your script, and watch as Pulse brings your content to life with unprecedented realism.
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