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AI for product development & merchandising

From product concept to buyer-ready collection.

Sprello connects AI-powered product creation, product data, collection reviews, line sheets, and buyer assortments—so teams can move faster and reduce sample waste.

See how it works

BKT-2041 · Drawstring bucket bag

Generate image

The same style rendered in tan suede

Tan suede

Line sheet · North America

Handbags

Department stores · Wholesale

Drawstring bucket bag

BKT-2041 · W $198

  • Drawstring bucket bag, tan

    Tan

  • Drawstring bucket bag, navy

    Navy

  • Drawstring bucket bag, black

    Black

Buckle shoulder bag

SHB-1187 · W $248

  • Buckle shoulder bag, tan

    Tan

  • Buckle shoulder bag, oxblood

    Oxblood

  • Buckle shoulder bag, natural

    Natural

The Sprello canvas for style BKT-2041: a line sketch and material swatches feed a generated product visual in tan suede, and an edge carries that visual straight into the matching image on a North America line sheet.
faster from proto to market sample
3x
fewer physical samples
50%
reduction in excess inventory
40%

Less rebuilding. More moving forward.

One product record from first sketch to buyer assortment.

Keep visuals, product details, and assortment decisions connected, so your team can focus on what moves forward.

  1. Colorway exploration

    Sketch

    Technical sketch of style PUF-3302, a cropped puffer jacket

    Generate image

    The same jacket rendered in black
    • Black
    • Sand
    • Sage
    • Blush
    • Periwinkle
    • White

    One sketch · 6 colorways

    01/Design

    Explore before you commit.

    Use AI to refine product visuals and explore colorways and material directions before the next physical sample.

    Explore the canvas

  2. PUF-3302Cropped puffer jacket

    6 options

    • Cropped puffer jacket in black

      Black

    • Cropped puffer jacket in sand

      Sand

    • Cropped puffer jacket in sage

      Sage

    • Cropped puffer jacket in blush

      Blush

    • Cropped puffer jacket in periwinkle

      Periwinkle

    • Cropped puffer jacket in white

      White

    Collection review · Periwinkle

    “Too bright next to the rest of the line. Try a dustier blue and re-run.”

    5 of 6 selected for the line sheet

    02/Line review

    See the product. Understand the collection.

    Compare visual options, capture feedback, and choose presentation imagery against the right product record.

    Explore the catalogue

  3. Europe · Specialty boutiques

    • Cropped puffer jacket in white

      White

    • Cropped puffer jacket in blush

      Blush

    North America · Department stores

    • Cropped puffer jacket in black

      Black

    • Cropped puffer jacket in sand

      Sand

    • Cropped puffer jacket in sage

      Sage

    One connected catalogue

    03/Sell-in

    The right selection. For every buyer.

    Build line sheets and separate assortments for buyers, accounts, and channels without recreating product information.

    Explore assortments

How it works

Visualize the product. Review the collection. Build the buyer assortment.

It starts with the product. Every style lives in a shared catalog, the canvas creates its visuals, and line sheets and assortments are built from both.

  1. 01/Catalog

    One shared product catalog.

    Every style lives in one place, with its details and the visuals created for it. Selected visuals and product details flow into line sheets and buyer assortments.

    • See which products have approved visuals and which still need them.
    • Open any product to find its sketch, materials, and every option explored.

    Catalog/Handbags

    Catalogue

    6 styles · 13 colorways

    • BKT-2041

      Drawstring bucket bag

      All approved

    • SHB-1187

      Buckle shoulder bag

      1 needs changes

    • TOT-1180

      Canvas tote

      All approved

    • CRS-0934

      Compact crossbody

      No visuals yet

    • CLT-0412

      Evening clutch

      No visuals yet

    • WLT-0276

      Zip wallet

      No visuals yet

    Product recordBKT-2041

    Drawstring bucket bag

    Handbags · 4 colorways

    Drawstring bucket bag in tan suede, the record’s cover visual
    • Navy pebbled leather visual
    • Black leather visual
    • Olive canvas visual
    • Source sketch
    Materials
    Suede, leather, canvas
    Wholesale
    $158–$218
    Used in
    1 line sheet · 3 assortments

  2. 02/Canvas

    Create and refine product options.

    Bring sketches, CADs, materials, and references into the canvas. Explore visual directions while keeping the designer involved in the work.

    • Every input and instruction stays visible on the canvas.
    • Change one reference and compare the result.
    • Save the workflow and run it again on the next style.

    Canvas/BKT-2041 · Drawstring bucket bag

    SketchImage
    Line sketch of style BKT-2041, a drawstring bucket bag
    MaterialImage
    Generate imageResult
    Product visual of style BKT-2041 in tan suede

    Designer’s direction

    Keep the sketch’s proportions and hardware. Apply the material to the body; match the strap and trim.

    Refine: change the material reference

    Showing tan suede. Same sketch and direction; only the material reference changed.

  3. 03/Line sheets & Assortments

    Build line sheets and buyer assortments.

    Select the visuals and details that belong in the presentation, and prepare the line for review without repeatedly copying images into slides. Then start from the collection and curate the products for each account, channel, or internal buying team.

    • Line sheets pull selected visuals and details straight from the catalog.
    • Each buyer’s assortment starts from the same product information.
    • Review the mix as a whole rather than reconstructing it elsewhere.

    Line sheets & assortments/Handbags

    Product tray

    • Drawstring bucket bag

      3/4 colorways

    • Buckle shoulder bag

      3/4 colorways

    • Canvas tote

      3/5 colorways

    • Compact crossbody

      No visuals yet

    • Evening clutch

      No visuals yet

    • Zip wallet

      No visuals yet

    Line sheet

    Handbags

    Wholesale line sheet

    Drawstring bucket bag

    BKT-2041

    Suede, leather, canvas

    W $198–$218

    3 of 4 colorways

    • Drawstring bucket bag, tan suede

      Tan

    • Drawstring bucket bag, navy pebbled leather

      Navy

    • Drawstring bucket bag, black leather

      Black

    Buckle shoulder bag

    SHB-1187

    Suede, leather, linen

    W $248

    3 of 4 colorways

    • Buckle shoulder bag, tan suede

      Tan

    • Buckle shoulder bag, oxblood leather

      Oxblood

    • Buckle shoulder bag, natural linen

      Natural

    Canvas tote

    TOT-1180

    Cotton canvas

    W $58

    3 of 5 colorways

    • Canvas tote, stone

      Stone

    • Canvas tote, natural

      Natural

    • Canvas tote, orange

      Orange

    Presentation

    Presentation type

    Visible details

See the catalog, canvas, line sheets, and assortments on one of your own categories.

Highest-fit categories

Built for fashion, beauty, and lifestyle brands.

Maintain creative control over quality your brand demands while benefitting from the efficiencies of AI. Sprello gives your team the tools they need to create brand-consistent content at scale.

Fashion & Apparel

Editorial campaigns across every SKU, colorway, and region.

Beauty & Cosmetics

Hero shots, before-and-afters, and ingredient storytelling at catalog depth.

Jewelry & Accessories

Detail-grade product renders and lifestyle context, on demand.

Home & Lifestyle

Room staging, seasonal refreshes, and style variations without a reshoot.

Enterprise Ready

Security and support at enterprise scale.

Roll Sprello out across your whole organization with the security, support, and control your team expects.

Enterprise-grade security

SOC 2 Type II in progress. Role-based access controls so the right people have the right access to your accounts and data.

Single Sign-On

SSO/SAML single sign-on through your identity provider. Your team signs in the way they already do, and access follows your directory when people join or leave.

Zero training on your data

Your designs, sketches, and uploads are never used to train our models — or anyone else’s. What you create stays yours, full stop.

Dedicated onboarding & training

We don’t hand you a login and wish you luck. Your team gets hands-on onboarding, workflow setup, and training sessions tailored to your production needs.

White-glove support

A private slack channel for your team to get 24/7 help from our founding team. Not a ticket queue — a partnership.

Brand asset protection

Your designs, sketches, and brand IP are encrypted at rest and in transit, with strict data isolation between every workspace.

See what Sprello can do for your next collection.

Walk through your team’s product workflow and see where Sprello fits today—and what we’re building next.

Book a demo

Tell us about your team and the product or review workflow you’d like to walk through.